Asda to extensively roll out rapid delivery service in Britain

Asda, a UK supermarket group, will expand its one-hour online express service to 96 stores after trial exceeds expectations.

Asda, which tracks annual sales of market leaders Tesco (TSCO.L) and Sainsbury’s (SBRY.L), launched an “express delivery” service in June with a trial of four stores. read more

Prompt delivery is the last frontier of the grocery store cash battle.

Many start-ups, including Weezy, Getir, Dija, and Gorillas, offer delivery within 15 minutes of ordering, allowing traditional supermarket groups to rethink their business model.

Tesco said Wednesday that its “Whoosh” service had expanded to 60 stores.

Asdas’ services allow customers to order up to 70 groceries from over 30,000 and deliver them from the store within an hour’s radius.

Delivery space costs £ 8.50 ($ 11.6) and no minimum cost is required.

“We are rolling out our Express Delivery service to almost 100 stores after a trial showed there was a clear gap in the market for a speedy delivery service offering our full online product range for delivery within one hour,” said Simon Gregg, Asda’s vice president of online grocery.

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